Teaser campaigns can be an effective way to build buzz before the launch of any kind of product or event. The idea is to release small snippets of content over time, stirring up just enough intrigue so your audience keeps coming back for more.

One of the easiest and most common ways to start off a teaser campaign is with a “coming soon” landing page and graphics on social media. Hint about something exciting coming up but don’t give too much away.

If you’ve not run an event before, don’t just go ahead and announce it – drag out your launch a little by telling your audience you’ve got something exciting coming up, but not letting on that it’s an event. The effectiveness of this technique is that it keeps them guessing.

Your corporate event may not be as exciting as one of the most successful TV shows of all time, but that doesn’t mean you can’t use the same marketing tricks to build anticipation.