In any business, no matter the industry or size, promotion is absolutely essential. If nobody hears about your company, products or services, it doesn’t matter how innovative or ground-breaking your company or products/services are; nobody is going to buy into it.

Of course, advertising your products and services is essential, but what about you as a brand or company? While this may not seem like a top priority for many business owners, promoting yourself as well as your products and services can be incredibly effective. This is where brand promotion comes in.

Brand promotion employs a number of different tools and methods to market your brand, highlighting a company’s personality, values and mission. It may not always involve direct promotion of the products or services offered but encourages customers to buy into the brand itself.